Australiasia’s leading accommodation website, Wotif.com (www.wotif.com) has announced the results of its annual business travel survey. They indicate that whilst business travelers may not have a great deal of choice about when, where and how often they travel, there are clear destination preferences.
Sydney, Australia’s largest city, showed a polarised preference, with most respondents listing Sydney as either their most favorite (32%) or least favorite (28%) destination for business trips.
Wotif.com Chief Executive Officer, Graeme Wood, commented:
“Despite these findings, Sydney continues to be Wotif.com’s top-selling destination.”
Melbourne was clearly the nation’s favorite destination for business travelers, with 40% of respondents listing the Victorian capital city as their preferred destination.
When surveyed about their preference for warmer climates, survey respondents also demonstrated a clear preference for warmer climates, with Queensland’s Cairns, Sunshine Coast and Gold Coast favored ahead of other regional destinations offering cooler climates.
Business travelers are increasingly arranging their trips online with respondents signaling that price, simple navigation and the ability to make secure online payments were the driving factors for this continuing trend.
Wotif.com Chief Executive Officer, Graeme Wood, commented:
“A large proportion of business travel is organized at the eleventh-hour, making online accommodation bookings the easiest and cheapest option for business travelers.”
“Increasingly, we’re finding that companies, with corporate travel managers encourage their employees to check for a cheaper alternative online, prior to booking their accommodation,”
About two-thirds of the respondents listed a comfortable bed as the most important aspect of their business trip, with location, the inclusion of breakfast, free parking and internet access in rooms, the next most important factors.
At the other end of the scale, well-equipped business centers and complimentary gifts on arrival, e.g. wine or massages, were of little interest to the business travelers surveyed by Wotif.com.
Submitted by Barbara Walsh-Kumm www.onlinetravelconsultant.com